Three types of public relations were being introduced and further elaborated on.
1. Branding and consumer PR
2. Corporate-internal communications, crisis management
3. Trade - business to business
All three main aspects of specialization in PR seems to demand a higher level of thought process and creativity than journalism which the module 'Intro to Journalism' in the last trimester proposes.
A few other things that I manage to take in during the lecture are the numerous definitions of public relations, all pointing to a common direction, which is to communicate, building of image and reputation and with guiding ethical principles to achieve objectives.
Up next would be 3 exciting months of learning so much more about public relations, through real industry case studies, debates, final PR plan and of course the essential reason for this blog to be set up - reflections of theoretical readings.
Also, I came across a website of a company 'Duffy & Shanley" which has portfolios concerning public relations. It is really interesting how ideas and stories are pitched, and how they always get noticed.
Hello Mojo Jojo,
ReplyDeleteI completely agree with your initial thoughts about this PR course - boooooring. But you're right. After that insightful first lecture, I realised that PR doesn't HAVE to be boring. In fact, it's rather - as you have phrased it in the least cliche way - interesting.
I also checked out the website that you posted and took a look at their portfolio. Suddenly, the once-grey term "public relations" became a lot more colourful.
Here's something regarding the first lecture: Miss Tanya mentioned that branding and consumer PR tends to lure younger PR practitioners the most. Why do you think this is so?
Perhaps because they deal with imagery, things that generally looks fancy. And these branding, advertising, consumer-related media are being exposed to us since the early days, hence natural for young adults to be more inclined to pursue something that comes as a natural appeal.
ReplyDeleteWhat more the overly used phrase, DO WHAT YOU ENJOY. Unlike the older generations where 'work' is termed so as to describe a obligatory task in order to bring the bread home. Now 'work' is a part of life, and probably leisure.